Why is it so important to choose the “right” color for your sign board? Colors for marketing must be compelling and must make your sign board stand out. Understanding color psychology is important to choose the right sign board colors. Choosing poor sign board colors can negatively change the impact of your message.
Every color has various aspects to it. It is easy for you to learn the language of colors and choose the right colors for marketing your business. You only need to understand the color psychology and you will be able to choose an effective sign board color that will attract the audience.
Primary Colors
You want your sign board to look different, so you use different colors. But, the idea of sticking to the basic colors like red, blue, green and yellow is that they easily catch the eye. The motorists and other people walking on the roads do not have enough time span to read every sign board that is put up. The basic colors work great in catching the attention of the public. You should, therefore, consider using these colors while creating a sign board.
Don’t Follow The Trend
What is trendy today might not be trendy tomorrow. Fashion is bound to change. If purple is cool today and you design your sign board purple, you might have to change your sign board colors soon because this color will be old-fashion in the future. It is advisable to stick to colors that will not lose acceptance ever. This might make you feel boring about your sign board colors but the audience’s response will be great.
Be Product Specific
Choose your sign board colors that describe your product well. According to the color psychology, the color red is for physical, blue for intellectual, yellow is emotional and green for balance. For example, Intel is blue and Coca-cola is red.
Limit Colors
One of the most important things to keep in mind while creating an effective sign board is that you should not overuse colors. Limiting the use of colors for marketing can help. Using lot of colors in your sign board might be distracting for the readers. Instead, if you utilize only one or two colors on your sign board, the readers will be able to concentrate well and connect with the message that you’re providing.
Color can be used to grab attention, smooth in a message or switch on an emotional response from your audience – so make sure you are using the right color on your sign board.
