Your store has excellent products at attractive prices yet sales are not shooting through the roof. Why? Because customers are not tempted to walk into your door and look through your wares! What can you do to capture audience attention? Have a great, eye-catching sign board outside your store. Here are the characteristics of a sign board that can get you customers.
1) Contrasting color
The choice of the color for your sign board is crucial as the right color can capture audience attention and create a brand image in the minds of the customers. Pick a color that resonates with the brand image that you are willing to portray and incorporate it into the sign board. Use bold contrasting colors that stand out against the background and are visible even from a distance. Refrain from using retail sign boards with colors that will blend into the surroundings in which you intend to place the sign.
2) Dramatic
An attractive sign board is dramatic so as to capture audience attention. The drama factor can be easily achieved using a large size, an unusual font or unique placement. A three-dimensional sign is another way to grab eyeballs. Buy a sign board that is dramatic and has a unique context that can instantly draw attention from passersby.
3) Placement
Even the best sign board, if places, incorrectly will fail to bring you customers. The ideal placement is high but not too high so as to be easily visible from a distance. An unusual placement grabs the attention of the reader and can help you convert. Take the Hollywood sign, for example, it is placed at a high level which enables it to be visible from far away distances and does not utilize a pole or board for placement. Instead, the letters sit directly on the mountain surface. Place your sign board away from other retail sign boards to enhance noticeability and visibility.
4) Legibility
This is a key factor in getting the sign board noticed. The letters used should have a legible font style as well as size. The font color should not morph into the background of the sign board but should stand out for easier readability. A high contrast between the letters and the background is also essential for retention of the words in the minds of the readers. Buy a sign board that includes shadow effects to enhance the contrast between the font colors and the background of the sign board and adds a three-dimensional effect to the letters used.
5) The appropriate amount of information
Retail sign boards that make the most impact are the ones which have the perfect amount of text and information. A sign board with too much information looks cluttered and unattractive. A sign board with too little information fails to hit the mark. Buy a sign board that conveys the appropriate amount of information and is easy on the eyes.
Create a sign board keeping in mind these points and increase the footfall in your store. Understated sign boards will not get you customers instead opt for bold, captivating colors and styles. Remember, the bolder the better! Create your own sign board or buy a sign board from professional sign services and increase sales for your business.
