Is traditional marketing better online marketing? Of course, it is. Traditional marketing has many facets. Some of the examples of traditional marketing include tangible items such as print ads in newspapers or magazines and business cards. It can also include commercials on TV and radio, posters, brochures, and billboards. Any means that do not make use of digital technology to promote their product or logo is traditional marketing.
There are various advantages of traditional marketing and it is still alive because of its great effectiveness. Here are some reasons why traditional marketing is better than online marketing.
Reach
Positioned correctly, traditional advertising gives your brand a reach which online marketing can’t compete with. By simply placing a billboard on a road such as Whitemud Edmonton, you reach out to the thousands of drivers who use the road daily. Traditional advertisement has a great reach with the public.
Longevity
Many people are accustomed to traditional marketing because of its longevity. People are still used to reading billboards or finding ads in newspapers or magazines. They do not mind going through the same billboard every time they pass from a street, but getting to see a same commercial ad online over and over again can be very boring. People thus, prefer traditional marketing over online marketing as it has long lasting effects and it does not become outdated soon.
Quick response
The potential customers might take some time to think and buy while they are going through your online marketing sites, whereas, when a person is walking down a street and finds a sign board marketing advertisement impressive, he will just walk into the store to take a look at the product. Thus, traditional marketing has a greater influence on the minds of the people and it results in more traffic at your store in very less time.
24/7 advertising
Once you put up a sign board marketing advertisement outside your store, you do not have to worry about anything. It does its job all the time – 24/7. You do not have to keep posting messages on your social media sites to call out to customers. Sign board marketing attracts customers on its own. Nobody has to monitor traditional marketing. It does its work effectively on its own unlike other online marketing processes.
To dismiss traditional marketing for online marketing would be a mistake. Traditional marketing techniques have proven to be useful to business owners from long and will continue to be. Your business will be able to attract more traffic if you consider traditional marketing.
