There is a lot more to designing outdoor signs that meet the eye sometimes. There are certain factors that should be taken into consideration before and during designing good medical institution signs.
The following design principles are used by graphics professionals to design an attractive and highly impactful sign that is readable and appealing to the eye.
Keep It Visible And Legible
Keep your message short so that the outdoor sign is easier to see and read at a glance. Less is more. Outdoor signs come in different shapes and sizes, so make sure you have chosen a size that is appropriate to be seen from a distance. Consider where it will be located and what obstacles may come in the way. Visibility is an essential part of your outdoor sign too.
Avoid Clutter
A successful outdoor sign communicates the message to the audience properly. The message should be properly conveyed in a few words to your audience. Crowding your sign with too much text makes it look shabby and even harder to read from a distance. The white space is the area of design that is left uncovered by either text or graphics. The space surrounding the text and the graphics is important like the other design considerations. There is a tendency to fill up the area available with as much text as possible. But when the text is crowded, it becomes harder to read. 30%-40% of the sign’s face area should be left as white space so that your audience can read properly.
Types And Fonts
Clean, crisp, and easy-to-read type of styles should be used for maximum legibility. Most professional fonts have different weights, from regular to bold, black, extended, etc. Use these to your advantage to give priority to certain parts of your message. There is a misconception that exists that since all capital letters are larger than lower case letters, they must be easier to read from a distance. But, visual tests have concluded that Upper And Lower Case Text is more legible from a distance than upper case letters. Since your viewers have only a few seconds to read your message, increase the readability of your sign by not using capital letters.
As a general rule of thumb, do not use more than two different fonts in a single design. Choose two fonts that complement each other so that your message can stand out. It is important to use fonts that are legible when viewed from a distance.
Apart from these three, there are other things to keep in mind while designing outdoor signs such as foreground and background colors, to go big with colors and graphics, and to use contrast colours. Following the guidelines above, we can ensure you that your sign is readable and your message gets across clearly to its intended audience. As always, contact us if you have any questions or projects.
