As a consumer, you will see outdoor advertising almost every day. Edmonton signages, billboards, pylon signs, banners, transit ads, and other things that you see outside your house that represent a business are all parts of outdoor advertising. Outdoor advertising, also known as out-of-home (OOH) advertising, is a broad term that describes any type of advertising that targets consumers as soon as they step outside their home.
Thinking from your business’s perspective, are you planning to get started with OOH advertising. In this article, we will help you create an effective outdoor marketing campaign.
Outline Your Objectives
The first thing to do is decide your business objectives. Ask yourself and find out what exactly you are expecting from the outdoor marketing strategy. You might want more audience engagement, increased brand awareness or simply direct people to your business location. Depending on your objectives, think what techniques are likely to work best for you.
Identify Your Target Audience
Once you have identified your objectives and goals, it’s time to identify your target market. Decide who you want to advertise and direct your outdoor ads to. Is it other business owners or end consumers? Identify the demographics you want to target. Whether you want to target mothers, kids, working population, millennials, or others. Identifying your target audience will help you select the right tone and message to communicate with them.
Set Your Budget
Next comes the budget. It is crucial to decide a budget before selecting the types of OOH advertising you want. Outdoor advertising in most cases is considered to be an expensive method of advertising and marketing. For instance, a billboard and transit ads are expensive but signboards aren’t. However, considering the exposure it provides to your business, the money spent is totally worth. Sketch a budget so that you can know your affordability and select the best advertising types and locations that fit within your budget.
Select The Types
Now comes the tricky part. Do you want to invest in big billboards or smaller transit ads on local buses and trains? Do you want to put up a pylon sign that can direct people to your location? Select the best types of outdoor advertising that will provide maximum value for your investment.
Decide Your Message
Decide what message do you want to communicate? And for how long? Is it that you want to communicate with catchy textual lines or graphics and images? Then decide the tone you would use to communicate. Do you want to be too casual or formal? While creating your message, also keep in mind that it has to be short and precise. This is because people won’t be able to read long texts while they are on-the-go. In order to catch the attention of most viewers and allow them to read what you are trying to communicate, your message needs to be catchy as well as to-the-point. Based on all these considerations, you will be able to finalize your message for all your OOH adverts.
Lastly, select the right outdoor marketing agency that can tailor and install amazing Edmonton signages, billboards, and transit ads specifically as per your business requirements. Look for a company that can combine creativity with a clear marketing strategy in excellent ways. Outdoor advertising or OOH is the perfect medium to advertise your business and attain new customers. All you need is a perfect planning and a reliable agency to work with.
