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Billboards most placed on at highways and crowded streets. With the advent of digital media, billboard advertising remains an effective way to market your brand to a large audience. An attractive billboard can grab eyeballs and lead to maximum returns. In spite of being an effective medium to convey your message, the cost of billboard advertising can make it unaffordable at times.

Cost of Billboard Advertising

Typically a billboard can cost $10,000 or more, plus , setup and design charges. This makes it an expensive marketing medium, especially if you operate a small or medium business. Billboards are appropriate for all large and small firms, but they are most beneficial to businesses like car dealership, pharmacies, insurance companies, or even home improvement services. Small and niche businesses can draw travelers towards their products and services. Directional billboards are especially helpful in increasing footfalls.

For some small businesses billboards can boost brand awareness and draw traffic, but for most of them, it is just not worth the money.

Digital Billboards

Usually, digital billboards are expensive, but sometimes you can save money. Digital billboards can be leased as single units. Digital billboards can be shared by multiple businesses by rotating between several ads, reducing the cost to a huge extent. In most cities, digital billboards are highly expensive, where even sharing the billboard does not help.

Factors to consider for Billboard Advertising 

Billboards can be extremely expensive, especially for small businesses. So if you do not have the budget, it is best to avoid billboards. Sometimes, they may seem like the most effective way in situations such as drawing highway traffic to a nearby location. In such cases, you can take a loan to finance billboard advertisements. Lenders are cautious in granting loan, especially to inexperienced companies. If they are exposed to the value of billboard advertising and returns gained, you may be successful in obtaining a loan.

When you opt for billboards deliberate over the impressions and demographics. Circulation is the number of people who pass your billboard, while Impressions are the number of people who actually see the ad. Demographics like age, gender, income, race, where the pedestrians live or are heading to, must be considered before finalizing on the billboard. If these two factors seem to benefit your billboard, then it is wise to invest in billboard advertising.

Another cost effective way to advertise your billboard is to outsource the task to an agency. If there is a billboard that captured your attention, you can find the advertising agency’s name listed below the billboard image. Rental costs also vary depending on the location.

While there are many other mediums of advertisement, billboards remain a popular choice for most businesses. They can be a great way to boost brand recognition and stir some buzz amongst a huge audience. Due to the cost of billboard advertising making it expensive, it is advisable to consult professional advertisers to get the best billboards at a good price.

Typically a billboard can cost $10,000 or more, plus , setup and design charges. This makes it an expensive marketing medium, especially if you operate a small or medium business. Billboards are appropriate for all large and small firms, but they are most beneficial to businesses like car dealership, pharmacies, insurance companies, or even home improvement services. Small and niche businesses can draw travelers towards their products and services. Directional billboards are especially helpful in increasing footfalls.

For some small businesses billboards can boost brand awareness and draw traffic, but for most of them, it is just not worth the money.

Digital Billboards

Usually, digital billboards are expensive, but sometimes you can save money. Digital billboards can be leased as single units. Digital billboards can be shared by multiple businesses by rotating between several ads, reducing the cost to a huge extent. In most cities, digital billboards are highly expensive, where even sharing the billboard does not help.

Factors to consider for Billboard Advertising 

Billboards can be extremely expensive, especially for small businesses. So if you do not have the budget, it is best to avoid billboards. Sometimes, they may seem like the most effective way in situations such as drawing highway traffic to a nearby location. In such cases, you can take a loan to finance billboard advertisements. Lenders are cautious in granting loan, especially to inexperienced companies. If they are exposed to the value of billboard advertising and returns gained, you may be successful in obtaining a loan.

When you opt for billboards deliberate over the impressions and demographics. Circulation is the number of people who pass your billboard, while Impressions are the number of people who actually see the ad. Demographics like age, gender, income, race, where the pedestrians live or are heading to, must be considered before finalizing on the billboard. If these two factors seem to benefit your billboard, then it is wise to invest in billboard advertising.

Another cost effective way to advertise your billboard is to outsource the task to an agency. If there is a billboard that captured your attention, you can find the advertising agency’s name listed below the billboard image. Rental costs also vary depending on the location.

While there are many other mediums of advertisement, billboards remain a popular choice for most businesses. They can be a great way to boost brand recognition and stir some buzz amongst a huge audience. Due to the cost of billboard advertising making it expensive, it is advisable to consult professional advertisers to get the best billboards at a good price.

Image Source: Elliot Brown, Flickr