You need to get noticed! When you are running a retail business, it is especially important that you use signages that will attract consumer attention. That’s the only way you can drive them to come in, look at the products you are offering and leave the store only after making a purchase. How do you get noticed? The fierce competition has just gotten tougher, and you need to be more creative in the marketing techniques that you use for business.
Good Retail Signage
Quality signage is one of the most effective ways to promote your business. When used right, it is one of the most compelling ways to communicate with your target clients. It will help increase foot traffic, which later could be translated into real life sales. However, if not done right, signages could confuse. The storefront signage is the brick-and-mortar of business. It is as important as the website design you spent months planning.
Retail signage used for your business should never come as an afterthought. They play a significant role in the retail industry. The value of your signage comes with how bright and useful it is in delivering the message that you want to convey. Just imagine how much sales it could generate when you retail signage is the right design, color, and even text combination. Customers can easily navigate themselves into the shop and get what they want without the help of your best salespeople.
Best Practices
With that in mind, when planning for your retail store signage, here are some of the best practices in the industry that you might want to consider:
Be direct to the point
Remember that signages for your business have to be customized to meet your needs. When you are specific in the information that you put on your signage, you can send the right message at the right time and to the right people. Remember to include specifics of the business like the details of the location of the store, contact details and perhaps even landmarks. Including relevant product information should also be useful to make your signage informative than that of the competitors.
Go for simplicity
The signage should contain information but not too much. The information to include will depend on where you intend to put the signage. Remember the five-second rule. Clients will only spend five seconds looking at your signage. It should deliver the message straight to them. If it takes them longer than five seconds to get all the information they need, you might need to plan for more signages instead of just one.
Call to action
Signages are your forms of marketing as well. They serve as your constant advertisement. The goal of each signage is for it to get the message across so that the client will do something about the information that you gave. Effective signage is one that has a goal – to turn interested clients into paying customers.
Look at your retail signage again, does it serve its purpose?
