How prominent should the signage be? Perhaps one of the most crucial decisions that you will have to make as a business owner is to decide on the size of the signage that you should use for your business. When you go for something small, your target customers might not be able to notice. When clients cannot see your logo or read your signage, they might not notice that your store is there and forget about buying anything from you.
If you go for something that’s too big, your customers might see it, but it could come with a negative impact on your business too. But how do you know that you got the size just right? Here are some do’s and don’ts that you need to keep in mind when sizing up your signage:
Do: Consider The Location Of Your Business.
When deciding on whether you should go for large signage or a small one, it is essential to consider the location of your business. If your business is beside other business establishments, it is best to take a look at their signage to see what could for you. If you are putting up a sign from a relatively high position, make sure it is big enough to be seen from the ground. However, if it is the welcome sign to your establishment that meets the eye level, consider going for something small. It should only be big enough to be read without your customers taking a step back or leading closer just to be able to understand.
Don’t: Block The Door.
When signs for commercial establishments are designed, it is important to note where it will be placed. The last thing that you want is for your signage to be too big that it will take an effort for your customers to get in because it is blocking the way. Not only will this discourage them from even trying to get in, but it will mean lost opportunities for you and your business. Take measurements before you have your signage printed.
Do: What’s Your Design Going To Be?
The design of your signage, as well as its size, go hand in hand. The space that you have for your signage will help determine how much information you can put in the space. It will also determine the size of the font that will be used to make sure that your signage is visible even from a distance. Before you decide on the scale, work closely with the overall design. This should give you an idea of the overall look that will work best for your business.
Don’t: Spend More Than You Can Afford.
In making commercial signs, you should always consider the budget that you have. Remember that the bigger the sign, the more expensive it could get. If you are working on a tight budget, make sure to tell your signage maker about it. After all, these designers and printers can always give you what you require within the budget that you have.
